In May this year,LINSY’s third store in Malaysia opened grandly. In October,LINSY’s stores in Cebu, Philippines and Vancouver, Canada were officially put into operation. Next,LINSY’s Brunei store with an area of over 1,000 square meters and Singapore store with an area of 700 square meters will also have grand openings. In order to accelerate the development of overseas business and seize the "going overseas fever" to enter the fast lane of brand internationalization layout, how do we carry out overseas expansion?

According to statistics as of the fourth quarter of 2024,LINSY’s has 15 showrooms and stores overseas. In 2024, it expanded to 5 new stores in 5 different countries with a newly upgraded brand authorized store status.

In the next three years, LINSY will focus on the Southeast Asian market and simultaneously enter Latin America and the Middle East. It plans to open 40 to 60 new stores to build a global brand strategy layout.

In order to spread the slogan of "Your own space, Your own taste" around the world in physical form, the overseas store design is undertaken by the Brand Design Department of the Brand Marketing Center. By working closely with partners from the B2B Department of the Overseas Business Department, we have in-depth contact with customers, integrated and sorted out customer needs, and resolved the time difference, language, culture and infrastructure capabilities of different countries. We have always empowered overseas distribution business with excellent design services and exported one masterpiece after another.

Different from the traditional OEM/ODM of foreign trade,LINSY takes the path of "Brand Overseas". It is necessary to export both products and brands. With the changes in the global pattern and industrial adjustments, this is a road that few people take, but it is a road that must be taken. Overseas exhibitions are regularized throughout the year, and the brand is actively promoted in the well-known international furniture exhibitions and Canton Fair. In the future, we will explore more channels suitable for our development and realize the promotion ofLINSYbrand overseas.