As the first store of Guangdong LINSY Home Furnishing Co., Ltd. (hereinafter referred to as "LINSY”) focusing on sleep products will be unveiled at the corporate headquarters, LINSY Sleep, a new brand under LINSY group, is officially debuted.

As we all know, the brand positioning of LINSY is to "provide products of all styles and categories", why did LINSY suddenly choose to switch focus on sleep products? With the advantage of the supply chain meeting the market demand on time, LINSY had found its own track in this highly competitive market.

Focusing on creating an incredible sleeping experience space for consumers is the biggest strategy of LINSY launch of the "LINSY Sleep" brand. LINSY Sleep is a brand-new fashion bedding brand launched by LINSY this year. Different from other sleep brands covering multiple vertical fields, LINSY Sleep is more focused on researching and creating a comfortable sleeping space and lifestyle for young people. Therefore, the brand sleeping products cover the whole space through the sales model of premium mattresses, bedding accessories, and sleep aid products, and satisfies the need of different users.

Also, the First four LINSY Sleep stores will also open in early August.

At present, the sleep market can be described as a blue ocean. According to the statistics of iiMedia Research Consulting: From 2016 to 2020, global sleep products continued to expand, and the overall market size of China's sleep economy increased from 261.63 billion yuan to 377.86 billion yuan, with a compound annual growth rate of about 9.6%. Especially since the epidemic, the increase in time at home has stimulated people's pursuit of comfortable sleep. Consumers hope to temporarily relieve stress, embrace comfortable sleep, and gain a full mental state to enjoy a happy life.

As a fashionable bedding brand under LINSY, LINSY is aimed at users who are eager for high-quality sleep, and the brand concept is "comfortable sleep, natural sleep".

LINSY Sleep believes that comfortable sleep should not only matter on the mattress, so the brand provides consumers with more than one type of sleep product, that is, it is not limited to a certain bed frame or mattress product, but through the creation of a complete set sleep products. 

The reason why LINSY can always catch the market rhythm is inseparable from the large amount of preparatory work in the early stage.

In order to scientifically and systematically design products that are more in line with the needs of consumers. In the early stage, the "LINSY" project team focused on the R&D and design sectors, and set up a "Sleep Research Studio" especially for the development and research of new brand products, thus extracting new product development ideas. The company also spent 2 months conducting research on 30,000 consumers and terminal retailers, inspecting the sleep market, listening to users' real sleep needs, collecting a large amount of sleep product information, and adjusting the direction in time according to market conditions. Actually, LINSY is a professional at mattresses for more than 10 years, which makes a good help for this sleep project. Thank you for the power of the brand, product, and operation in LINSY, the sleep debuted will open a store in Guangdong firstly and will have more and more stores around the country soon.

Just stay tuned, and we are looking forward to the good future of LINSY.