Recently, the 20th Asia Brand Festival, renowned as the “Oscars of the Asian branding world,” was grandly held in Hong Kong, where the “2025 Asia’s Top 500 Brands” list was unveiled. LINSY, a leading brand in the home furnishing industry, once again secured a position on this prestigious list, demonstrating its exceptional comprehensive brand strength and influence, and further solidifying its status as an industry benchmark.

As a significant benchmark for measuring brand value and competitiveness in Asia, the “Asia’s Top 500 Brands” list is widely recognized for its authority and credibility, relying on a rigorous evaluation system that comprehensively assesses multiple core dimensions. The successful retention of this title by LINSY fully attests to the foresight of its brand strategy and its effective market performance. This achievement is rooted in the brand’s user-centric insights, which form the foundation of a systematic, interlinked, and efficient brand operation model—spanning from high-quality product development to implementation.

Strategic Anchor: Decoding Social Sentiments to Build a Brand Discourse System

Driven by both the digital wave and evolving consumer concepts, competition in the home furnishing industry is shifting from merely fulfilling product functions to deeply addressing users’ quality of life and emotional needs. Against this backdrop, staying in sync with consumers and becoming their recognized “emotional companion” will help brands accumulate mind share and achieve long-term growth.

In 2025, centered on its core strategy of “Quality Products, Esteemed Brand,” LINSY successively launched two major thematic campaigns: the “Quality Season” and the “Preference Season.” Anchored in social sentiments, the brand precisely identified resonance points between product functionality and user value by connecting with the emotional appeals of younger demographics, vividly interpreting the rich connotations of quality home living.

Value Embodiment: Innovative Product Design to Solidify the Foundation of Brand Trust

The flawless execution of any brand proposition relies on the robust support of high-quality products. Leveraging its leading R&D design and comprehensive quality control across the entire chain, LINSY consistently starts from the actual scenario-based needs of users. It responds to consumers’ diverse demands for a quality life through innovative design, effectively communicating the brand’s value proposition and realizing a strategic closed loop where “Quality Products” and “Esteemed Brand” mutually reinforce each other.

Based on deep user insights, LINSY also translates abstract social sentiments into distinctive product designs. For instance, during the “Quality Season,” LINSY launched new products including the PS623 Trio Sofa and the CDZ818 Ergonomic Zero-Fatigue Zoned Mattress. This series integrates material innovation, ergonomic design, and smart technology, infusing the concept of comfort into every detail of the products to provide users with comprehensive quality lifestyle solutions. During the “Preference Season,” the brand introduced new products under the Tipsy Series, equipped with an innovative “Zero Chassis Functional Mechanism,” covering both functional sofas and functional beds. Their smart adjustment and multi-scenario adaptability allow users to effortlessly switch to their ideal rest positions, enjoying a more relaxed and comfortable experience across different life scenarios.

Communication Reach: Deploying Omni-Channel Touchpoints to Achieve Breakthrough Brand Resonance

Building on profound insights and product innovation, LINSY has established deep communication channels with young consumers through integrated online and offline omni-channel campaigns, propelling the brand’s reach from industry recognition to broader public awareness.

Driven by the marketing themes of “Quality Season” and “Preference Season,” LINSY transcended the limitations of traditional home settings, extending touchpoints to diverse spaces such as commuter hubs, commercial districts, and landmarks. Focusing on “scenario + product,” the brand created perceptible, highly interactive immersive experiences to enhance emotional connections with users and strengthen brand cognition. Examples include setting up an “Anti-Burnout Furniture Experience Station” in the Shenzhen Metro to offer warmth and stress relief for commuters; launching a “Tipsy Theme Pop-up Zone” at Wuyue Plaza in Suzhou; and collaborating with the youth culture IP “Highway Shop” to transform stores into trendy “Street Living Rooms,” reshaping young people’s experience and perception of the Tipsy Series new products during preference-themed parties.

It is evident that once again being honored in the Asia’s Top 500 Brands list fully validates the outstanding effectiveness of LINSY’s trinity brand-building approach—"Emotional Connection - Product Innovation - Omni-Channel Reach." This systematic methodology has not only achieved significant growth in brand value but has also provided a successful paradigm for the home furnishing industry’s transition from product marketing to value marketing.